Google Analytics finally made it right: Checkout Journey

Google Analytics finally made it right: Checkout Journey

Google's got something cool for you if you're into e-commerce. They've released the Checkout Journey report to help you spot and solve hiccups during the checkout process on your website or app. πŸ›’πŸ’‘

Why this is a game-changer

Before this, e-commerce businesses were mainly relying on custom events, which often had varied interpretations depending on who set them up. It was a bit like trying to compare apples to oranges! 🍎🍊

With Google's Checkout Journey report, we finally have a standardized method to benchmark different websites. No more guessing or trying to decode what each custom event might mean for different sites. Standardization is pure gold in the analytics world, ensuring everyone's speaking the same language and making data-driven decisions based on consistent, reliable information. This is a massive step towards leveling the playing field and optimizing e-commerce experiences everywhere!

Standard events - here's how it works:

  1. begin_checkout: Shows who started to checkout. πŸ›
  2. add_shipping_info: Tracks those adding their shipping details. 🚚
  3. add_payment_info: Sees who's ready to pay. πŸ’³
  4. purchase: Celebrates the final sale! πŸŽ‰

You can also view details like which browser, city, country, or device they're using, and even their preferred language!

How to find the Checkout Journey report

  1. Log into your Google Analytics.
  2. Click on "Reports".
  3. You'll find the Checkout Journey report under the Monetization or Drive online sales topics.

If you can't find it, don't sweat! You might need to add it. To do this, you should be an admin or editor. Head to β€œReports”, go to β€œLibrary”, and then follow the prompts to add the report.

This made my day... I'm so happy I can cry


Official docs here